Academics

CV

Ayse Banu Elmadag

PhD in Marketing

Office:

Department of Operations Management and Marketing Istanbul Technical University Istanbul Teknik Üniversitesi, Isletme Fakültesi 34367 Maçka, Istanbul Office B 401 Tel: +90 212 293 1300 – 2761 Fax: 90 - 212 - 240 7260 E-mail: elmadaga@itu.edu.tr

Education

Ph.D. in Marketing, 2006	Manderson Graduate School of Business, The University of Alabama. Major: Marketing; Minor: Services Marketing.
MSc in Management Engineering, 2001	Istanbul Technical University, Istanbul, Turkey Concentration in Marketing
BSc in Management Engineering, 1999	Istanbul Technical University, Istanbul, Turkey Marketing Major

DISSERTATION

Title: “Managing Service Employee Motivation to Influence Customer Affect and Behavior”

Dissertation committee: Dr. Alexander E. Ellinger (Co-Chair); Dr. Katherine N. Lemon (Co-Chair); Dr. George R. Franke; Dr. Diane E. Johnson, Dr. Clyde J. Scott

Academic Experience

August 2006 – present	Assistant Professor of Marketing, Department of Management Engineering
August 2002 – August 2006	Research/Teaching Assistant at University of Alabama, Department of Management and Marketing
October 1999 – August 2006	Research Assistant at Istanbul Technical University, Department of Management Engineering

Research Interests

Frontline Service Employee Performance and Its Impact on Service Effectiveness

Internal Marketing and Increasing Employee Motivation

Self-Service Technologies in Retailing

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