PUBLICATIONS
International Journal Papers
|
|
COŞKUN, M. and BURNAZ,
S. (2013), “The Impact of
Country of Origin on Consumers’
Purchasing Intentions”, The Journal of American Business Review, 2, 1:
238-245. |
|
|
MARTA, J., SINGHAPAKDI,
A., LEE, D.J., BURNAZ, S., TOPCU, Y.I., ATAKAN, M.G.S. and OZKARACALAR, T.
(2012), "A Cross-National Study of the Effects of Corporate Ethical Values and Personal Moral Philosophies on
Ethical Intentions in Marketing Practices: Turkish, Thai, and American
Businesspeople", Journal of Business
Ethics, 106/2: 229-241. (SSCI) |
|
|
BURNAZ, S. and BILGIN, P. (2011), “Consumer Evaluations on Brand
Extensions: B2B Brands Extended Into B2C Markets”, Journal of Product &
Brand Management, 20/4: 256-267. |
|
|
NACAR, R. and BURNAZ, S. (2011), "A Cultural Content
Analysis of Multinational Companies' Websites", Qualitative Marketing
Research: An International Journal , 14/3: 274-288. |
|
|
BURNAZ, S., ATAKAN, M.G.S. and TOPCU, Y.I. (2010), “Have Ethical
Perceptions Changed? A Comparative Study on the Ethical Perceptions of
Turkish Faculty Members”, Journal of Academic Ethics, 8, 2: 137-151. (EBSCO,
Expanded Academic, SCOPUS) |
|
|
BURNAZ, S., ATAKAN, M.G.S., TOPCU, Y.I., and SINGHAPAKDI, A.
(2009), “A Cross Cultural Analysis of Marketing Ethics: The Case of Turkish,
Thai, and American Businesspeople”, Journal of Business Ethics, December,
90/Sup.3: 371-382. (SSCI) |
|
|
ATAKAN M.G.S., BURNAZ S., and TOPCU Y.I. (2008), An Empirical
Investigation of the Ethical Perceptions of Future Managers with a Special
Emphasis on Gender – Turkish Case, Journal of Business Ethics, October, 82/3:
573-586. (SSCI) |
|
|
ATAKAN, S. and BURNAZ, S. (2007), “Retail Internationalisation:
A British Retailer in Turkey”, European Regional Review, European Retail
Digest, Issue 53: 40-43. |
|
|
BURNAZ S. and TOPCU Y.I. (2006), A Multiple Criteria Decision
Making Approach for the Evaluation of Retail Location, Journal of
Multi-Criteria Decision Analysis (JMCDA) “Special issue on Real World
Applications of MCDA", 14: 67-76. (ABI-Inform) |
|
|
URAY, N. and BURNAZ, S. (2003), “An Analysis of the Portrayal of
Gender Roles in Turkish TV Advertisements”. Sex Roles: A Journal of Research,
Vol.48, No.1/2: 77-88. (SSCI) |
International Books
Chapter in Book
|
|
NACAR, R., BURNAZ, S.,
and URAY, N. (2013) “Culture and Websites Interaction: Issues and
Perspectives”, Cultural and Technological Influences on Global Business, IGI
Global: Hershey, PA |
|
|
SEZGIN S., URAY N., and BURNAZ S. (2000) “Marketing Practices of
the Turkish Clothing Industry Firms Exporting to the European Union”.
Advances in International Marketing, Volume 10, eds. Atilla
Yaprak and Hulya Tutek, ISBN: 0762306699, Ablex
Publishing Corp., JAI Press. pp. 163-190. |
International Conference Papers
Proceedings
|
|
DEMİRAY, M. and BURNAZ, S. (2014), “The Effects of Company
Responses to Negative Comments on Other Customers’ Attitudes toward Brand in
Company-hosted Social Networking Sites”, Global Business Conference, October 1-4,
Dubrovnik, Croatia (proceedings pp. 80-86). |
|
|
DEMİRAY, M. and BURNAZ, S. (2014), “The Role of Peer Influence on
Brand Community Commitment: A SEM Model for Brand Communities in a Social
Networking Site”, AMA 2014 Summer Marketing Educators’ Conference, San Fransisco, ABD (proceedings pp. ) |
|
|
DEMİRAY, M. and BURNAZ, S. (2013), “The Impact of Company
Facebook Page on WOM Communication Of New Product”, The 16th World Marketing
Congress, July 17-20, 2013, Melbourne, Australia (proceedings pp. 247-256). |
|
|
ISIK, M., OZAYDIN, O., BURNAZ, S., and Y.I. TOPCU (2013), “A
Multi Criteria Decision Analysis Approach to Measure The Effectiveness of
Sports Sponsorship”, The 16th World Marketing
Congress, July 17-20, 2013, Melbourne, Australia (proceedings pp. 583-592). |
|
|
YURDAGUL, M., OZSOY, M.S., BURNAZ, S. and TOPCU, Y.I. (2012),
“Evaluation of Entry and Penetration Strategies to Middle East Market
Utilizing A Multi Criteria Decision Analysis Approach”, The 42nd International
Conference on Computers and Industrial Engineering, July 16-18, 2012, Cape
Town, S. Africa (proceedings pp. 609-616). |
|
|
COSKUN, M. and BURNAZ, S. (2012), “The Country of Origin Effect
on Purchasing Intention of Turkish Consumers for Leather Shoes”,
International Management Development Association (IMDA) 21st Annual World
Business Congress, July 4-8, 2012, Helsinki, Finland. |
|
|
BURNAZ, S. and TOPCU, Y.I. (2011), “A Decision Support on
Planning Retail Tenant Mix in Shopping Malls”, 7th International Strategic
Management Conference, June 30 - July 2, 2011, Paris, France (proceedings pp.
317-323). |
|
|
EREN, G., BURNAZ, S., and URAY, N. (2010), "Advertising
Value of Mobile Marketing Activities and Consumer Attitudes", Global
Marketing Conference, September 9-11, 2010, Tokyo, Japan (proceedings pp.
511-522). |
|
|
BURNAZ, S. and TOPCU, Y.I. (2010), “A Multi-Criteria Decision
Analysis For Mobile Phone Purchasing”, Global Marketing Conference, September
9-11, 2010, Tokyo, Japan (proceedings pp. 2325-2336). |
|
|
AKTAN, C. and BURNAZ, S. (2010), “Profiling Fast Fashion Apparel
Shoppers: A Study on Consumers’ Perceived Shopping Values”, International
Management Development Association (IMDA) The 19th Annual World Business
Congress, July 20-25, 2010, Konya (proceedings pp. 271-278). |
|
|
HUBAR, H, OZYAZGAN, T., and BURNAZ, S. (2010), “The Use of Social
Media as a New Marketing Communications Tool”, NMIC 2010 - 2nd International
Conference on New Media and Interactivity, April 28-30, 2010, İstanbul
(proceedings pp. 148-153). |
|
|
TOKSOY, H.I. and BURNAZ, S. (2010), “An Emerging Concept: Digital
Strategies and I-Marketing”, NMIC 2010 - 2nd International Conference on New
Media and Interactivity, April 28-30, 2010, İstanbul (proceedings pp.
100-106). |
|
|
AKTAN, C. and BURNAZ, S. (2010), “Perceived Shopping Values of
Young Consumers in Fast Fashion Retailing”, 7th International Conference For
Consumer Behaviour, Tourism and Retailing Research,
ESHTE, April 7-9, 2010, Estoril/Lisbon, Portugal. |
|
|
TOPCU, Y.I., BURNAZ, S., and URGAN, S. (2007), “A Multi Criteria
Analysis of Factors Influencing Organic Food Marketing”, The 13th Biennial
World Marketing Congress, July 11-14, 2007, Verona, Italy (proceedings pp.
283 – 287). |
|
|
URAY, N., ELDAS, O., and BURNAZ, S. (2007), “Content Analysis of
Web Site as the Communication Medium: Does the Culture Matter?”, International Management Development Association (IMDA).
The 16th Annual World Business Congress, July 4-8, 2007, Maastricht, The
Netherlands (proceedings pp. 418 – 426). |
|
|
ATAKAN, M.G.S. and BURNAZ, S. (2006), “Marks and Spencer in
Turkey: The Store Image of an International Retailer”, 13th International
Conference of EIRASS on Retailing and Services Science, July 9-12, 2006,
Budapest, Hungary (conference CD: 10 pages). |
|
|
BURNAZ, S. and TOPCU, Y.I. (2005), “A Multi-Criteria Decision
Model for Turkish Soft Drink Industry“, The 8th International Symposium on the Analytic Hierarchy
Process, July 7-10, 2005, Honolulu, Hawai’i, USA (conference CD: 10 pages) (BEST
PAPER PRIZE) |
|
|
ATAKAN, M.G.S., BURNAZ, S., and TOPCU, Y.I. (2005), “Perceived
Conduct and Ethical Issues Among Faculty Members”, The 12th Biennial World
Marketing Congress, July 6-9, 2005, Muenster, Germany (proceedings pp. 329-333) |
|
|
TOPCU, Y.I. and BURNAZ, S. (2004), “A Decision Support Proposal
for Retailer Selection Problem”, The 15th International Conference on Multiple Criteria
Decision Making, August 6-11, 2004, Whistler, B.C., Canada (conference CD:
AP162 – 8 pages) |
|
|
BURNAZ, S., TOPCU, Y. I., and EKIN, S. (2004), “An Exploratory
Study on Consumers’ Attitudes Towards Online Buying – Why They Do Not Buy?”, 4th Annual Conference,
The International Academy of E-Business, March 28-31, 2004, Atlantic City,
New Jersey (proceedings pp. 27-30) |
|
|
ULUBASOGLU, G., URAY, N., and BURNAZ, S. (2004), “Adoption of
Internet Banking by Turkish Customers: Profile of Adopters vs. Nonadopters”, 4th Annual Conference,
The International Academy of E-Business, March 28-31, 2004, Atlantic City,
New Jersey (proceedings pp. 157-160) |
|
|
BURNAZ, S., URAY, N., ATAMAN, B., and ELMADAG, A. B. (2003),
“Analysis of Advertising Content: A Cross-Cultural Comparison of American,
German, and Turkish Advertisements”, 9th Cross-Cultural
Research Conference, December 10-14, 2003, Rose Hall, Jamaica (proceedings CD) |
|
|
BURNAZ, S. and TOPCU, Y.I. (2002), “Business Ethics: Considerations of Purchasing Professionals”, International Management Development
Association (IMDA) The 11th Annual World Business Congress, July
10-14 2002, Antalya (proceedings pp. 253-260). |
|
|
EKIN, S. and BURNAZ, S. (2002), “Consumers'
Adoption of Internet Usage
in Turkey: Comparison Between Online Shoppers and Nonshoppers”, International Management Development
Association (IMDA) The 11th Annual World Business Congress, July
10-14 2002, Antalya (proceedings pp. 540-547). |
|
|
URAY, N. and BURNAZ, S. (2001), “Information Content in TV Advertising: A Comparative Analysis of
German and Turkish TV Commercials”, 10th Biennial World Marketing Congress,
June 27 - July 1 2001, Cardiff, Walles (proceedings
are in CD). |
Others
|
|
BURNAZ, S., ATAKAN, M.G.S., TOPCU, Y.I., and SINGHAPAKDI, A.
(2008), “A Cross Cultural Analysis of Marketing Ethics: The Case of Turkish,
Thai, and American Businesspeople”, The 15th Annual International Conference
on Promoting Business Ethics, October 20-22, 2008, New York, NY, ABD
(Conference CD: 18 pages). (Improved and Burnaz, Atakan, Topcu, and Singhapakdi, 2009 has been published) |
|
|
TOPCU, Y.I. and BURNAZ, S. (2006), “A Multiple Criteria Decision
Making Approach for the Evaluation of Retail Location“. The 18th
International Conference on Multiple Criteria Decision Making, June 19-23,
2006, Chania, Greece, (Conference website: 9 pages). (Improved and
Burnaz and Topcu, 2007 has been published) |
|
|
SEZGIN, S., URAY, N., and BURNAZ, S. (1998) “Marketing Strategies
of the Turkish Clothing Firms Exporting to EU Countries” The International
Conference on Globalization, The International Firm and Emerging Economies,
May 27-31, İzmir |
|
|
SEZGIN S., URAY, N., and BURNAZ, S. (1993) “The ATMs at the Start
of the 21st Century: A Productivity Paradox” International Conference on
Business and Economic Development in Middle Eastern and Mediterranean
Countries, July 5-7, İstanbul |
Abstracts
|
|
VATANSEVER, F., IPEK, S., BURNAZ, S., and TOPCU, Y.I. (2013), “A
Decision Model for Preventing Seasonality in Chocolate Purchasing”, The 26th
European Conference on Operational Research (EURO), July 1-4, 2013, Rome,
Italy (book of abstracts p. 18). |
|
|
BURNAZ, S., EKMEKCI, E., and TOPCU, Y.I. (2012), “A Decision
Analysis On Cooperative Advertising”, The 25th European Conference on
Operational Research (EURO), July 8-11, 2012, Vilnius, Lithuania (book of
abstracts p. 49). |
|
|
DEMİRAY, M. ve BURNAZ, S. (2012) “Online Brand Communities: How
They Influence New Product Adoption”, Istanbul Technical University and
Technical University of Berlin Joint Conference, January 11-14, 2012, Berlin,
Germany (book of abstracts p. 7). |
|
|
YILMAZ, F., BURNAZ, S. and TOPCU, Y.I. (2011), “A Multi-Criteria
Decision Support Model for Effective Portfolio Management of an Automobile
Manufacturing Company”, The 21st International Conference on Multiple
Criteria Decision Making, June 13-17, 2011, Jyväskylä,
Finland (book of abstracts p. 230). |
|
|
ISIK, M., OZAYDIN, O., TOPCU, Y.I. and BURNAZ, S. (2011),
“Determining the Effects of Sports Sponsorship Success”, The 21st
International Conference on Multiple Criteria Decision Making, June
13-17, 2011, Jyväskylä, Finland (book of
abstracts p. 231). |
|
|
ISIK, M., OZAYDIN, O., TOPCU, Y.I., and BURNAZ, S. (2010), “An
AHP Model to Evaluate Brand Equity of Sports Clubs”, 24th European Conference
on Operational Research (EURO), July 11-14, 2010, Lisbon, Portugal (book
of abstracts p. 71). |
|
|
TOPCU, Y.I. and BURNAZ, S. (2009), “Comparison of Two Apparel
Retailer Companies”, The 23rd European Conference on Operational Research
(EURO XXIII), July 5-8, 2009, Bonn, Germany (book of abstracts p. 35). |
|
|
GÜLÜM, M.S., DEDEŞ, S., BURNAZ S., and TOPCU Y.I. (2009), “The
Analysis of Marketing Strategies against the Market Entry of Innovative
Products”, The 20th International Conference on Multiple Criteria Decision
Making, June 21-26, 2009, Chengdu, China (book of abstracts p. 202-203). |
|
|
TOPCU, Y.I., ATAKAN, M.G.S., and BURNAZ, S. (2008), “Have Ethical
Perceptions Changed? A Comparative Study on the Ethical Perceptions of
Faculty Members in 2003 and 2008”, The 21st European Business Ethics Network
(EBEN) Annual Conference, October 17-19, 2008, Antalya, Turkey (book of
abstracts p. 33) |
|
|
TOSUN O., GUNGOR A., BURNAZ S., and TOPCU Y.I. (2007), “ANP
Application in Mobile Phone Purchasing Process”, The 22nd European Conference
on Operational Research (EURO XXII), July 8-11, 2007, Prague, Czech Republic
(book of abstracts p. 119). |
|
|
TOPCU Y.I., BURNAZ S., and URGAN S. (2004), “Modeling Marketing
Strategies in Organic Food through Analytic Network Process”, The 15th
International Conference on Multiple Criteria Decision Making, August 6-11,
2004, Whistler, B.C., Canada (conference CD: AA171 CF – 1 page). |
|
|
TEZCAN, F. and BURNAZ, S. (2003), “Consumers’ Attitudes Towards Social Responsibilities of
Companies”, EBEN (Europaean Business Ethics
Network) 16th Annual Conference, August 29-31 2003, Budapest,
Hungary (book of abstracts p.184-187). |
|
|
TOPCU, Y.I., EKIN, S., and BURNAZ, S. (2003), “An Investigation of the Ethical Dilemmas Faced
by Faculty: The Case of Turkey”, EBEN (Europaean
Business Ethics Network) 16th Annual Conference, August 29-31
2003, Budapest, Hungary (book of abstracts p.188-190). |
|
|
EKIN, S., BURNAZ, S., and TOPCU, Y.I. (2003), “A Multicultural Comparison of Ethical
Perceptions of Students”, 5th EURO/INFORMS Joint
International Meeting, July 6-10 2003, Istanbul, Turkey (book of abstracts p.
123). |
|
|
TOPCU, Y.I. and BURNAZ, S. (2002), “Suppliers’ perceptions of ethical
implications: A comparison with their counterparts’ considerations”, The 12th
Mini EURO Conference, April 2-5 2002, Brussels, Belgium (book of abstracts p.
117). |
|
|
TOPCU, Y.I. and BURNAZ, S. (2001), “An integrated decision aid for point
of purchase selection”, The 18th European Conference on
Operational Research (EURO 2001), July 9-11 2001, Rotterdam, The Netherlands
(book of abstracts p. 49). |
|
|
BURNAZ, S. and TOPCU, Y.I. (2001), “Ethical issues in buyer supplier
relationships”, The 18th European Conference on Operational
Research (EURO 2001), July 9-11 2001, Rotterdam, The Netherlands (book of
abstracts p. 173). |
|
|
URAY, N. and BURNAZ, S. (1999), “Sex-Role Portrayals in Turkish Television Advertisements”,
Istanbul Technical University and Technical University of Berlin Joint
Conference, November 11-12 1999, Istanbul (book of abstracts p. 3). |
|
|
BURNAZ, S. (1998), “The Evolution of Large Scale Retailing in Turkey” Istanbul
Technical University and Technical University of Berlin Joint Conference,
October 22-23 1998, Berlin (book of abstracts p. 3). |
National Journal Papers
|
|
GÖKSU, Ç. and BURNAZ, Ş. (2004) “Success Factors of a Brand Extension”,
ESTIEM (European Students of Industrial Engineering & Management)
Magazine, 2004, Issue 26, 19-22. |
|
|
BURNAZ, Ş. and ESGİN, N. (2003) “Marka Yayma
Yoluyla Pazara Sunulan Yeni Ürünlerin Tüketiciler Açısından Değerlendirilmesi”, Pazarlama Dünyası, Yıl: 17, Sayı: 2003-5, s.23-30 |
|
|
BURNAZ, Ş. (2003)“Perakendede
Dönüşümün Temel Taşı: Büyük Ölçekli
Perakendecilik”, Retail News, Şubat-Mart
2003, Sayı: 42, s. 36-38. |
|
|
SEZGİN S., URAY, N., and BURNAZ, Ş. (1995)“Hedef Pazar Olarak
Kadınların Aile İçi Satın Alma Karar Yapısı ve Yaşam Biçimi Bölümlendirmesi", Anadolu Üniversitesi Açıköğretim Fakültesi Dergisi, Winter 1995, 1/2, pp. 117-135. |
National Conference Papers
Proceedings
|
|
DEMİRAY, M. and BURNAZ, Ş. (2012) “Marka
Topluluklarında Fikir Liderliği: Yeni Ürün Satın Alma Niyetinin Oluşmasındaki Rolü”, 17. Ulusal Pazarlama Kongresi, 18-21 October 2012, Burhaniye |
|
|
NACAR, R. and BURNAZ, Ş. “Web Sitelerinde
Bilgi İçeriğinin Yerelleşmesi: Türkiye’deki Çokuluslu Firmalar” , 14. Ulusal Pazarlama Kongresi, 14-17
October 2009, Yozgat, pp.478-487. |
|
|
AKTAN, C. and BURNAZ, Ş. (2008) “Ekolojik
Tekstil Ürünlerinin Pazarlanmasına Yönelik Tüketici Tutumları ve Etkili Faktörler”, 13. Ulusal Pazarlama Kongresi, October, 30 - November, 1, 2008, Adana, pp.
441-456. |
|
|
ATAKAN, S. and BURNAZ Ş. (2007) “Algılanan
Mağaza İmajı: Marks and
Spencer ve Boyner Mağazalarının
Karşılaştırılmasına Yönelik
Bir İnceleme”, 12. Ulusal Pazarlama Kongresi, October 18-20, 2007, Sakarya,
pp. 183-200. |
|
|
BURNAZ, Ş., TOPCU, Y.I., and EKİN, S. (2003) “Geleceğin
Yöneticilerinin İş Ahlakına Bakışı Üzerine Bir Çalışma”, 1. Uluslararası İş ve Meslek Ahlakı Kongresi, Hacettepe Üniversitesi İşletmecilik Meslek Etiği Uygulama ve Araştırma Merkezi, September 17-19, 2003, Ankara, pp. 356-365. |
|
|
URAY, N. and BURNAZ, Ş. (2001) “Reklamda Bilgi İçeriği ve
Yaratıcı Strateji: Türkiye-Almanya Karşılaştırması”, 6. Ulusal Pazarlama Kongresi, June 28
- July 1, 2001, Erzurum, 303-313. |
|
|
URAY, N. and BURNAZ, Ş. (2000) "Reklamlarda Kadın-Erkek Rollerindeki Değişiklik", 5. Ulusal Pazarlama
Kongresi, November 16-18, 2000, Antalya, pp.
425-445. |
Books
|
|
BURNAZ, Ş. and URAY N. (2011), “İlişkisel
Pazarlamada Müşteri ile İletişimin Değişen Yapısı: Sosyal Medyanın Rolü Üzerine Bir Değerlendirme”,
Selime Sezgin’e Armağan, Beta Yayınları,
İstanbul, s.23-35. |
|
|
BURNAZ, Ş. (2008) "Küresel Pazarlama Yönetimi", Beta Yayınları,
Yayın No: 2038, İşletme-Ekonomi
Dizisi: 283, 2008, İstanbul (ISBN:
978-975-295-935-4), pp. 35-52 (Chapter 1.2). |
|
|
URAY, N. and BURNAZ, Ş. (2007) “Pazarlama
ile Üretim-Araştırma-Geliştirme-Tasarım
Etkileşimi: Rekabet Üstünlüğüne Giden Yol”, Sıtkı Gözlü’ye
Armağan, 2007, İstanbul. |
|
|
URAY, N. and BURNAZ, Ş. (2001) “Reklamcılıkta
Content (İçerik) Analizinin
Yeri: Kadın ve Erkek Karakterlerin Profili”, Nezih Neyzi’ye Armağan Kitabı, 2001, İstanbul,
pp 220-231. |
|
|
BURNAZ, Z. and BURNAZ, Ş. (2000) "Türk
Binek Otomobil Sektörünün Gelişimi”, Ayhan Toraman’a Armağan Kitabı, 2000, İstanbul, pp. 297-310 |
|
|
BURNAZ, Ş. (1994) "1994 Ekonomisi"
(translation), Cep Üniversitesi, İletişim Yayınları, 1994,
İstanbul, pp. 118-138 |